• Employee Spotlight: Matt Fallon

    Employee Spotlight: Matt Fallon

    A native of East Northport, New York, Matt Fallon recently joined the Inspira team as a Finance Coordinator. To get to know Matt better, read along in this edition of the Employee Spotlight!

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  • Infographic: The Growth of Gaming

    Infographic: The Growth of Gaming

    Since Pong was first released back in the 1970s, the world of gaming has completely transformed. However, it's not just the improvement of consoles or the advent of the internet that have changed the game; it's the audience, too! In this infographic, we take a look at the growth of women in gaming, the value of mobile, and how much time and money are being spent on gaming video content.

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  • Employee Spotlight: Josh Langdon

    Employee Spotlight: Josh Langdon

    Hailing from New Fairfield, Connecticut, Josh Langdon recently joined the Inspira team as a Finance Coordinator. To get to know Josh better, read along in this edition of the Employee Spotlight!

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  • Infographic: What are Americans Up to for the 4th of July?

    Infographic: What are Americans Up to for the 4th of July?

    This week, citizens of the United States will be gathering with friends and family to celebrate the country's 243rd birthday. In typical fashion, the majority will be partaking in barbecues and watching fireworks, but an increasing amount will be eschewing the celebrations altogether. Here, we take a look at consumers' plans for the holiday and the state of patriotism in America.

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  • Infographic: Why the Fuss About Plant-Based Proteins?

    Infographic: Why the Fuss About Plant-Based Proteins?

    With the recent success of companies such as Beyond Meat and Impossible Foods, plant-based proteins have entered our collective consciousness. However, the push for plant-based proteins extends far beyond burger alternatives. In fact, today's consumers can buy plant-based alternatives in chips, pasta, and even frozen meals. For both the betterment of personal health and for the betterment of the environment, American consumers are turning to plant-based proteins more often than ever. Let's take a look at plant-based protein preferences in America.

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  • How to Make a Challenger Mindset Work for Your Brand

    How to Make a Challenger Mindset Work for Your Brand

    We often think of challenger brands as disruptors at heart, allowing them to be risk-takers while the rest of us go about our lives in the safety of traditional routines. However, just about any business can benefit from adopting a little bit of that challenger mindset.

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  • 7 Things You Need to Know About Summer Drink Trends

    7 Things You Need to Know About Summer Drink Trends

    Recent years have brought us constant innovation in the adult beverage category, offering consumers with a litany of options to choose from outside of the tried-and-true favorites. While that’s great news for those of us looking to test out tasty, new beverages, it presents an issue for brands: how do you stand out in a sea of clutter?

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  • Infographic: What We Know About Cannabis Consumers

    Infographic: What We Know About Cannabis Consumers

    As more states move to legalize medicinal and recreational marijuana, consumer attitudes continue to evolve. In fact, 56% of Americans indicate that they’re in favor of legalization, while 16% admit to being cannabis consumers themselves. Of those who consume, we’re seeing increasing diversity; men, women, young, and old are all turning to cannabis as a means to reduce stress, ease aches and pains, and even diminish use of other substances like alcohol and tobacco. Here, we take a look at today’s cannabis consumer to understand who they are and what makes them tick.

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  • How Consumers are Gearing Up for Father's Day 2019

    How Consumers are Gearing Up for Father's Day 2019

    With Father’s Day around the corner, consumers across the country are doing their last-minute shopping for the dads, grandfathers, husbands, and sons in their lives. This year, U.S. spending on the holiday is projected to reach an all-time high total of $16 billion, which represents a 4.6% increase from last year’s $15.3 billion and a 70% increase from just a decade ago.

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  • Infographic: Millennials are Changing the World of Pet Parenting

    Infographic: Millennials are Changing the World of Pet Parenting

    Americans have always held a special place in their hearts for pets, and this continues to hold true today. However, today's pet-owners seem to be even more obsessed with their furry friends than ever before, as evidenced by continuously increasing expenditures within the category. The impetus for this growth? Look no further than Millennials. Here, we take a look a the growth of the pet industry and show how Millennials are leaving their (paw) print on the category.

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