Since Pong was first released back in the 1970s, the world of gaming has completely transformed. However, it's not just the improvement of consoles or the advent of the internet that have changed the game; it's the audience, too! In this infographic, we take a look at the growth of women in gaming, the value of mobile, and how much time and money are being spent on gaming video content.MORE
This week, citizens of the United States will be gathering with friends and family to celebrate the country's 243rd birthday. In typical fashion, the majority will be partaking in barbecues and watching fireworks, but an increasing amount will be eschewing the celebrations altogether. Here, we take a look at consumers' plans for the holiday and the state of patriotism in America.MORE
With the recent success of companies such as Beyond Meat and Impossible Foods, plant-based proteins have entered our collective consciousness. However, the push for plant-based proteins extends far beyond burger alternatives. In fact, today's consumers can buy plant-based alternatives in chips, pasta, and even frozen meals. For both the betterment of personal health and for the betterment of the environment, American consumers are turning to plant-based proteins more often than ever. Let's take a look at plant-based protein preferences in America.MORE
We often think of challenger brands as disruptors at heart, allowing them to be risk-takers while the rest of us go about our lives in the safety of traditional routines. However, just about any business can benefit from adopting a little bit of that challenger mindset.MORE
Recent years have brought us constant innovation in the adult beverage category, offering consumers with a litany of options to choose from outside of the tried-and-true favorites. While that’s great news for those of us looking to test out tasty, new beverages, it presents an issue for brands: how do you stand out in a sea of clutter?MORE
As more states move to legalize medicinal and recreational marijuana, consumer attitudes continue to evolve. In fact, 56% of Americans indicate that they’re in favor of legalization, while 16% admit to being cannabis consumers themselves. Of those who consume, we’re seeing increasing diversity; men, women, young, and old are all turning to cannabis as a means to reduce stress, ease aches and pains, and even diminish use of other substances like alcohol and tobacco. Here, we take a look at today’s cannabis consumer to understand who they are and what makes them tick.
With Father’s Day around the corner, consumers across the country are doing their last-minute shopping for the dads, grandfathers, husbands, and sons in their lives. This year, U.S. spending on the holiday is projected to reach an all-time high total of $16 billion, which represents a 4.6% increase from last year’s $15.3 billion and a 70% increase from just a decade ago.MORE
Americans have always held a special place in their hearts for pets, and this continues to hold true today. However, today's pet-owners seem to be even more obsessed with their furry friends than ever before, as evidenced by continuously increasing expenditures within the category. The impetus for this growth? Look no further than Millennials. Here, we take a look a the growth of the pet industry and show how Millennials are leaving their (paw) print on the category.MORE