• 5 Tips to Boost Your Brand's Instagram Engagement in 2019

    5 Tips to Boost Your Brand's Instagram Engagement in 2019

    Last year, Instagram reached one billion active monthly users, surpassing that of parent company Facebook and once-competitor Snapchat. But. between constant algorithm alterations, experimental changes, and a surplus of daily content, it’s becoming more difficult than ever to create engaging posts for your audience on “The ‘Gram.” And, with more than 80% of businesses considering engagement to be their most important metric, this poses a major concern for brands and influencers alike.

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  • Infographic: Championing Female Sports Fans

    Infographic: Championing Female Sports Fans

    This football season, it's likely that you'll see plenty of commercials depicting men on a couch. The reality, though, is that women are big sports fans, too. Driven by expanded youth sports participation and the rise of professional women's sports leagues, female sports interest is on the rise. Here, we'll take a look at the age breakdown of female sports fans, their favorite sports/leagues to watch, their favorite athletic brands, and where to reach them while they're watching the game.

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  • 4 Ways to Make the Most of Your Marketing Budget

    4 Ways to Make the Most of Your Marketing Budget

    In recent years, experiential marketing has earned a great deal of praise due to its effectiveness in creating one-on-one connections with consumers through the live experiences that they so crave. As a result, brand marketers now consider experiential to be a key part of their marketing mix.

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  • 10 Things You Need to Know About Tik Tok

    10 Things You Need to Know About Tik Tok

    In the fast-paced world that is the internet, keeping up with all the latest trends can be a challenge. Even those of us who fancy ourselves as trend-spotters, your author included, will recognize that there are plenty of blind spots to be uncovered on the world wide web.

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  • How to Get Media Coverage for Your Experiential Marketing Event

    How to Get Media Coverage for Your Experiential Marketing Event

    We know that experiential marketing can be an extremely effective way for brands to make one-on-one connections with consumers, build brand awareness, and increase brand loyalty. However, you can take the buzz around your activation to the next level by getting the media involved.

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  • Looking Back on the Summer of (Hard) Seltzer

    Looking Back on the Summer of (Hard) Seltzer

    According to analysis from UBS, the hard seltzer category is currently a $550 million business, and it could be worth up to $2.5 billion by 2021. Likewise, Nielsen tells us that the category has grown 200% over the past year, with 164.3% of that coming from the month of July alone. Added together, these numbers seem to confirm what we’ve already seen with our eyes this summer: hard seltzer is here to stay.

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  • Infographic: Inside the Rise of Sports Gambling

    Infographic: Inside the Rise of Sports Gambling

    Since the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, a number of states have moved to legalize sports gambling for their constituents. And, with the American Gaming Association estimating the illegal sports betting market at $150 billion, there's a ton of money to be made. In this infographic, we check in on sports fan sentiments on gambling, the top reasons they choose to gamble, and the sports they're most likely to gamble on.

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  • How Summoning the Subconscious Can Take Your Experiential Campaign to the Next Level

    How Summoning the Subconscious Can Take Your Experiential Campaign to the Next Level

    As humans, we’re subjected to countless marketing messages each and every day. Whether it’s while scrolling through social media, driving by a billboard, watching ads on television, or seeing a brand activation at an event, these messages are practically unavoidable.

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  • Infographic: Don't Forget About Generation X

    Infographic: Don't Forget About Generation X

    Born between 1964 and 1982, Generation X is an oft-forgotten group. Discerning brands, however, understand the opportunity at hand with this generation. Though smaller in size than its Millennial successors, Gen X is in a better position to be the biggest spenders in the next decade or so. In fact, a quarter of them reside in the top 25% income bracket, making it a big mistake to ignore them altogether. Here, we take a look at their behavior in the digital world to understand how to best reach them.

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  • Employee Spotlight: Kristine Odaiyar

    Employee Spotlight: Kristine Odaiyar

    Kristine Odaiyar recently joined the Inspira team as a Regional Field Manager. To get to know the Ocala, Florida native better, read along in this edition of the Employee Spotlight!

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