• 4 Factors Shaping the State of Social Media

    4 Factors Shaping the State of Social Media

    Given how much time we spend consuming digital media on a daily basis, it has become imperative for brands to stand out from the crowd through online channels. Social media, in particular, has become a big battleground for marketers, with U.S. spending on social advertising expected to exceed $18 billion in 2019 alone.

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  • Maximize Results by Combining Experiential and Influencer Marketing

    Maximize Results by Combining Experiential and Influencer Marketing

    Having trouble growing your brand? Combining experiential and influencer marketing strategies might just be what your campaign is missing. Marketers have long segmented events and social, allotting each a distinct budget and entrusting the roles to different teams. But they are even more powerful when combined.

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  • Infographic: The Power of User-Generated Content

    Infographic: The Power of User-Generated Content

    The ways in which we create, consume, and share content are ever-changing, which means that brands must constantly adapt their approach in order to create the most meaningful connections with consumers. Here, we take a look at the rise of user-generated content and the impact that it provides for those who leverage it best.

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  • Employee Spotlight: Noelle McKenna

    Employee Spotlight: Noelle McKenna

    A native of Lake Carmel, New York, Noelle McKenna recently joined the Inspira team as a Senior Manager on the Planning & Measurement team. To get to know Noelle better, read along in this edition of the Employee Spotlight!

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  • Infographic: What Do Travelers Want From Hotels?

    Infographic: What Do Travelers Want From Hotels?

    As consumers have come to value experiences over things, travel has seen a significant rise in popularity. As a result, consumers have come to expect more from the hotels they do business with. Whether it's making sure that the technology in each room is commensurate with their standards or looking into the local experiences that the hotel makes available to guests, travelers want more. Here, we take a look at some of the pain points involved in today's hotel experience and how brands can adjust in order to win over the next generation of travel consumers.

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  • Inspira Marketing Group Named One of the Best Small Companies in America by Forbes Small Giants

    Inspira Marketing Group Named One of the Best Small Companies in America by Forbes Small Giants

    We are proud to announce that Inspira Marketing Group has been named one of the best small companies in America by Forbes Small Giants! This prestigious honor was bestowed upon 25 companies that are privately owned, share a commitment to being the best at what they do, provide stellar service to customers, serve their communities, and offer fulfilling, rewarding work to employees.

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  • Employee Spotlight: Sulush Kidkarndee

    Employee Spotlight: Sulush Kidkarndee

    A native of New York City, Sulush Kidkarndee recently joined the Inspira team as an Accountant. To get to know Sulush better, read along in this edition of the Employee Spotlight!

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  • 3 Ways to Build Brand Loyalty with Experiential Marketing

    3 Ways to Build Brand Loyalty with Experiential Marketing

    If you subscribe to the old adage that holds it is much more expensive to acquire a new customer than to retain an old one, the numbers are looking bleak. According to Nielsen, 32% of Americans say they are more product-disloyal than they were five years ago, and despite brands’ best efforts to keep their top customers, it doesn’t look like that will change any time soon.

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  • 3 Trends Shaping the Future of Beauty

    3 Trends Shaping the Future of Beauty

    Whether it’s in the world of food, automotive, or anything in between, advancements in technology have made it such that most businesses are constantly adapting to changing consumer demands. Yet, few categories move as quickly as beauty, where trends come quickly and often recede into the background at a moment’s notice.

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  • Infographic: The Power of Experiential

    Infographic: The Power of Experiential

    As experiential marketers, we’ve long understood the value of making one-to-one connections with consumers. By getting closest to the customer, we’re able to educate and engage in ways that some other forms of marketing simply cannot. However, while the value of experiential has always seemed rather intuitive, it has been challenging to quantify its impact to brands. In this infographic, we take a look at consumers’ growing desire for live experiences and why experiential should be part of your marketing mix.

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