inspira

It's bigger than profit. It's purpose.

We're not just an agency. We're not just marketers. We're highly trained consumers who focus years of experience and professional excellence on developing the right fit for our clients and their customers.

Today, solutions aren't enough. Integrated, emotional connections - relationships - are the keys to success. That connection - the spark that lights the flame - begins with you and ignites in the inspira approach to experiential marketing. We determine your unique goals and objectives and then set to achieving them as a team.

We are dedicated to doing the right thing for our clients: purpose first, profit second.

It's more than motivation. It's passion.

This sense of purpose is infectious and flows through to your audience as we deploy highly targeted emotional campaigns that motivate how consumers think, feel and act in response to your brand.

Your brand is as unique as your customers. Shouldn't the agency you trust be unique, as well? In all we do - at work and at play - we let our uncommon passion for a life well-lived drive our dedication to excellence, extreme experiences, and emotional impact.

Passion never tires. Neither do we.

“Dream as if you'll live forever, live as if you'll die today.” — James Dean

At inspira, we have a reason for being, and we think it is pretty meaningful. We exist to help find a cure for pediatric spinal cord cancer. In fact, a portion of our profits are donated to fund progressive research. Everything we do is an expression of this purpose. From the people we hire to the campaigns we develop and execute; we do everything with passion and inspiration.

Why pediatric spinal cord cancer? To answer that question, meet Kennedy, the daughter of inspira's founder, Jeff Snyder.

Kennedy is a very social 10-year old girl who is full of love, life and energy. Kennedy was diagnosed with a rare form of spinal cancer (Astrocytoma) when she was 2 years old, and has been battling the disease ever since. Despite the ever present tumor on her spine, her spirits are high and her hope is unwavering. If it weren't for the braces on her legs and a limp hand, no one would ever imagine that she has been battling cancer for most of her life. Despite the positive, Kennedy needs a miracle.

In early 2008, Jeff left his role as VP/Partner of RedPeg Marketing to help be that miracle; and with that, inspira Marketing was born.

Starpoint Marketing Alliance

The Starpoint Marketing Alliance was formed in response to client requests to fuse the steep knowledge and executive attention of brand and marketing specialist firms with the benefits of seamless integration.

The Alliance fulfills a growing demand for a solution to the large agency megastore model that covers clients´ integrated needs, but at great expense and with greatly uneven talent.

Our partnership is centered on a common approach to strategy and philosophy and shared experiences and cooperation between our principal leadership teams.

We have linked clients to talent, share ideas and entrepreneurial experience, solved complex integrated challenges together and along the way cultivated friendships that our clients see and admire.

See our portfolio of services below and click on the alliance member profile links for more details on any of our members.

Starpoint Marketing Alliance is comprised of:

Brand Intersection Group

Brand Strategy

Brand Intersection Group fuses leadership experience in the fields of Advertising, Sales Promotion, Social Marketing, Experiential Marketing, Public Relations, Interactive & Direct Marketing. Brand Intersection Group provides an array of brand consulting services including: Brand Planning, Brand Architecture & Design, Brand Experience Auditing, Consumer Insight & Ethnography, Consumer Mindset Segmentation, Experiential Design, Promotional Strategy, Creative SWAT Teams, Internal Branding and Brand Valuation. In addition, we provide management consulting for marketing executives and agency leaders to help them identify and develop marketing talent and structure their businesses to help that talent thrive.

Inspira Marketing Group

Experiential & Event Marketing

Inspira Marketing Group is a full-service experiential marketing and promotions agency. Inspira bridges the gap between brand and consumer by strategically conceptualizing, producing and executing marketing campaigns designed to forge emotional connections with consumers. Their passion and insight driven approach have delivered game changing emotional experiences for some of the most respected names in the consumer packaged goods, financial, and pharmaceutical fields. Core services include: Event & Mobile Marketing, New Product Introductions, PR Stunts, Social Marketing, Grassroots & Intercept Sampling, Influencer Programs, Retail/In-Store Promotions, Sponsorship Activation, Nightlife and On-Premise Events.

Yoko Consulting

Interactive & Emerging Media Strategies

Yoko Consulting is an Interactive Marketing Firm, which works with brands of all sizes to develop and execute interactive marketing strategies. We work with clients and traditional media agencies to create campaigns that continue to grow and evolve throughout their lifetime. While we aid brands in the development of marketing strategies that encompass all forms of media, our execution focus is on interactive media. It provides unlimited interaction, instant feedback, and an incredibly high level of visibility. All of which we use to continuously tweak and adjust your campaign to ensure it is being the best it can be.

Service Categories

• Consulting
• Website Design and Development
• Social Media
• Search Engine Marketing
• Mobile Media
• Email Marketing

Voice Media

Media Strategy & Placement

Voice Media has a unique blend and a long history of experience in advertising and marketing, with deep roots in the media industry (TV, radio and cable) at large agencies and also on the client side. As your media placement partner, Voice Media is entrusted to effectively and sensibly invest your marketing dollars in advertising. To best serve you in developing and placing your campaigns, Voice Media is focused on Strategic Planning, Efficiency, and Accountability.

Jeff Snyder

Jeff Snyder is President and CEO of Inspira Marketing Group, an independent marketing and promotions agency specializing in providing consumers with unique brand experiences. A 15-year veteran in the $150 billion experiential marketing industry, Jeff has developed strategic solutions for clients such as Johnson & Johnson, Pepperidge Farm, Del Monte, Wyeth, General Mills, GE, Sara Lee, Jim Beam, Heineken USA, Chase Bank and many others. Based in Wilton, Connecticut, Jeff's responsibilities include identifying new business prospects, providing strategic consulting services to key clients, developing promotional concepts and fostering relationships with agency partners. The organization is highly respected for its corporate culture, leadership and for empowering a dedicated, creative staff.

Prior to forming inspira Marketing Group, Jeff Snyder served as SVP and Partner of RedPeg Marketing, (www.redpegmarketing.com) whose clients include Geico, Miller Brewing Company, Bacardi, Mexican Bureau of Tourism, National Guard, Best Buy and Texas Tourism Board, and as Director of Client Services for GMR Marketing managing the Kraft Foods, Jim Beam, Miller Brewing Company and Lincoln Financial Group account

Kim Lawton

From strategic vision to flawless execution, Kim is an industry veteran with a keen understanding of the event marketing industry. With more than a decade of on-the-ground experience, Kim orchestrates operations and delivers results – and satisfied clients – for every inspira event.

Kim has developed and directed award-winning campaigns across a variety of industries including CPG, youth marketing, travel and tourism, on-premise, pharmaceutical and pet food. Originally based in Phoenix, Kim gained valuable experience working in the spirits industry with Jim Beam Brands on several national campaigns.

Most recently, she made it snow this past summer for Interstate Batteries, that's right…. Check it out under our client section!

Kim also led the experiential launch event of Zyrtec OTC switch for McNeil consumer healthcare, which was the largest launch in the company history. Throughout the past 10-years, Kim has worked with an impressive client roster including Interstate Batteries, Nike, Jim Beam Brands, Campbell's Soup Company, Del Monte, Pepsi, Dial Corporation, Johnson & Johnson, and Pepperidge Farm. Prior to joining inspira Marketing Group, Kim was a Director at RedPeg Marketing.