Home Inspira
  • Helper
    Helper

    Inspira gave more than 1 million Americans a taste of the new
    Helper, letting "Leftie" lead the way back to the family dinner
    table through a 20-week experiential touring program

  • Microsoft
    Microsoft

    Inspira showed the world that Microsoft was the premier provider of fun, innovative technology by creating a virtual "Hole in the World" that connected audiences from rival sports teams

  • Jim Beam
    Jim Beam

    Inspira gave music fans an insider look at the Jim Beam Live Music series by developing exclusive content and experiences, driving 3.6 million digital engagements and distributing 125,000+ samples

  • Advil
    Advil

    Inspira got dirty at Tough Mudder by developing an "Advil Relief Area" -- an engagement point where contestants sampled and experienced the brand when and where they needed it the most 

INSPIRA IN THE NEWS

Super User . 08 December 2014

Inspira Marketing Group announced Lawrence Story has been named Vice President of Business Development for the rapidly growing and awarding winning experiential marketing firm.

Story brings over 20 years of marketing experience and industry relationships to Inspira and will be responsible for leading outbound efforts to increase the agency’s client base and expand services for existing clients. Read The Full Story!

Super User . 19 November 2014

A team led by two Norwalk-based companies rallied together in the month of September to fight pediatric cancer by running 16,000 miles and raising $65,000 for Alex's Lemonade Stand Foundation. 

The Warriors For A Cure team raised the funds through Alex's Million Mile Run. Walk. Bike to raise money for pediatric cancer research. The team, led by companies LogicSource and Inspira, raised the most money out of any team in the country for the second year in a row. Inspira founder Jeff Snyder of Wilton was inspired to start the team in honor of his 14-year-old daughter, Kennedy, who has been battling cancer since the age of 2. Read More Here!

Super User . 19 November 2014

There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo’s Kitchen is traveling to dog-friendly events and company offices on the Milo’s Treat Truck Tour, a sampling activation for dogs. The tour launched at Marina Green Park in San Francisco June 27 and wraps Sept. 7 at Adoptapalooza in New York City.

The tour footprint includes an oversized food-truck style vehicle wrapped in branding, decking, a barbecue grill displaying the Milo’s Kitchen treat types, a white picket fence, outdoor seating area with turf grass and bistro tables. The interior of the truck has been retrofitted into a (faux) built-in kitchen with tiling, countertops and appliances...Read Full Story Here!

Super User . 19 November 2014

Just about every kid at one time or another dreamed of digging a tunnel straight through the earth’s core and popping up on the other side of the globe. Microsoft and agencies Inspira Marketing and Interbrand implemented a 21st-century version of that fantasy to help position the technology brand as a provider of innovative and even fun solutions.

 

During the 2013 tour of the British & Irish Lions rugby team in Australia, Microsoft equipped cavelike holes in Cardiff, Wales, and Melbourne, Australia, with advanced Skype technology and display stages so that fans in one locale could shout “down” (or “up”) the tunnel to fans in the other location for three days leading up to the second test game in the three-test series. Read More Here!

Super User . 21 April 2014

Alex’s Lemonade Stand Foundation (ALSF) shares the vision of it's founder and creator, Alexandra “Alex” Scott—a cure for all children with cancer. When Alex, who was diagnosed with childhood cancer just before her first birthday, was four, she told her parents she wanted to set up a front-yard lemonade stand. Her plan: to give the money to doctors to help them find a cure.

Alex’s Lemonade Stand Foundation continues the mission of that four-year-old girl, helping to organize fundraising events and raise funds and awareness for pediatric cancer nationwide.

Last week, Wilton resident Jeff Snyder learned that he had been selected to assume a position on ALSF’s board of directors, a choice that Snyder describes as a “complete honor." Jeff founded Inspira with the mission of using its profits and its employees’ expertise to help further pediatric cancer research. These two facets of Snyder’s life are not unrelated...Read Full Story Here!

Super User . 27 March 2014

Due to market legalities, wet sampling restrictions force marketers to rethink promotion strategies. Jim Beam tasked Inspira Marketing with introducing new flavors of Pinnacle Vodka in locations with these limitations.

The solve? Pinnacle infused cake bites! Each bite was meticulously crafted to bring out the flavor profile of each varietal. Inspira partnered with local bakery, Heavenly Bites, to bring this initiative to life. The results were pretty sweet!  Read More Here!

Super User . 18 February 2014

In less than ten years, social media has become communication professionals’ best friend and fickle foe. With relative ease, customers can be targeted, support can be organized, discussions can flourish and grievances can be aired with ease. Simply put, social media is more a more powerful communication tool than anyone could have imagined.

Inspira Marketing and Interbrand created the Microsoft 'Hole in the World' which landed them Honorable Mention in the Best Use of Hashtag category. The recognition came from over 4.6 million global impressions from #holeintheworld. See Winners Here!

Super User . 31 January 2014

In it's ninth year, Chance for Life is Washington’s largest charity poker tournament event. More than 200 players will compete to win the grand prize of a $10,000 seat at the World Series of Poker tournament in Las Vegas. Last year's event alone brought in over $100,000. Since its inception in 2005, Chance for Life has raised nearly 1 million dollars for spinal cord tumor research.

“This event is a life changer. For children with spinal cord tumors and their families, it’s wonderful to see the incredible energy and support from the folks who turn out,” said Jeff Snyder, Chief Inspiration Officer at Inspira Marketing, whose daughter Kennedy has a spinal cord tumor. “Spinal cord tumors are incredibly rare and incredibly underfunded. Support for research of spinal tumors is essential to finding a cure. It’s a race against the clock and every second counts. That’s why this event truly is a chance for life.” Read More Here!

Super User . 06 January 2014

CEO and founder of Inspira Marketing, Jeffrey Snyder, was recently interviewed on the changes in the experiential marketing space, the importance of demographics and most importantly, what he would freeze in a time capsule. His insightful responses shed some light on the ever-changing marketing industry and the effect that social media plays in engagement today. Read Interview Here!

Super User . 06 January 2014

In just six short years, Gen Y will make up at least 50% of the United States workforce. This statistic alone gives reason for pause. Is your company  motivating millennials properly?

One company that discovered the unique ways to motivate millennials is Inspira Marketing Group in Norwalk, Conn. With many Gen Y’ers in its employ, the agency quickly learned that motivation is about more than just salary alone. To that end, Inspira provides several individualized and customized bonus and compensation offerings for its employees. Read The Top 5 Ways Now!

Super User . 19 September 2013

Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products’ All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year’s Little League World Series held in Williamsport, PA, Aug. 15 to 25.

Consumers lined up for backyard-style games including the main attraction Strike Out Stains, where participants tossed balled up socks into an open washing machine for the chance to win prizes like stickers, coolers, stuffed animal Snuggles and pins—a big tradition in the league. Read Full Article Here!

Super User . 12 September 2013

Inspira Marketing Group announced that it has opened offices in Chicago, Illinois. The Norwalk, Connecticut-based independent marketing firm named veteran marketer Elke Zysk General Manager of its Chicago operations.

"This expansion is incredibly exciting for Inspira," said agency founder and Chief Inspiration Officer Jeff Snyder. "The strategic move not only puts us closer to key clients, it also allows us to continue to build our presence in a new and growing market." Read Full Story

Super User . 29 August 2013

For more than a decade the editors of Event Marketer have allowed agencies across the country to apply for what has become the first, only, most respected, most trusted and most used listing of top event marketing agencies. For brand marketers, the It List is an invaluable resource that helps newbies and seasoned pros alike get a sense of who they can trust with their business based on any number of criteria. Congratulations to this year's top 100 agencies! See Top 100 Agencies Here

Super User . 07 August 2013

We are pleased to announce the official opening of our Chicago Office! Keeping the flame lit in the windy city at: 320 West Ohio St. Please feel free to send bacon, bourbon and inspiration our way! See Our Office

Super User . 06 November 2012
We are so excited to be named the Silver Winner in the 2013 Ex Awards Best In-Store Event Program category for our Giovanni Rana USA experiential sampling initiative!   “The Ex Awards symbolize excellence in the event industry and we are thrilled to be recognized,” said Inspira Chief Inspiration Officer and founder Jeff Snyder. “Working with Giovanni Rana on this program enabled us to truly deliver the Italian heritage and passion in a retail/grocery setting.”   Read More
Super User . 28 September 2012

Do anything interesting this past weekend? Maybe fix things around the house, watch a football game, or perhaps go apple and pumpkin picking with the kids?

Wiltonian Jeff Snyder has you beat—he just ran a marathon. Across the Grand Canyon. Seriously.

And he did it in order to raise money for pediatric cancer research.

It’s a cause close to his heart—Jeff’s 12-year-old daughter Kennedy has a rare form of spinal cord cancer, and she’s been valiantly fighting it since being diagnosed at age two. Jeff and his family formed a foundation that awards grants to scientists working in this particular area of cancer research.

Read More

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