Microsoft

Microsoft Hole in the World

Microsoft wanted a never-been-done-before way of activating their sponsorship of the British & Irish Lions Tour

The Goal

  • Position Microsoft as the premier provider of fun, innovative technology
  • Spark digital engagement and conversation that would ripple across the globe

The Experience

  • We created a virtual hole in the world, connecting sports fans from across the globe and starting a conversation that rippled across the social sphere